RhythmiQ puts the power of music exploration at your fingertips. Effortlessly swipe through a vast library of songs, genres, and artists, discovering hidden gems that match your personal vibe. Say goodbye to endless scrolling and hello to a whole world of music waiting to be explored.
This project was completed in the span of three weeks under a team of 5. The goal was to create a high fidelity prototype and one coded page. We conducted user research, research analysis, created wireframes, received feedback and iterated designs.
We started by doing a competitor analysis to compare current music discovery platforms. We learned that these platforms mostly offer the same recommendations with a wide variety of features.
We began to brainstorm what our user would look like for RhythmiQ. We decided it's someone with a unique music taste who wants to discover more indie artists.
We conducted a survey with 62 respondents to gauge the need and interest in a music finding app and as well as their listening habits.
We found that most users are not very likely to transition to a new music streaming app, so we decided to keep the focus of RhythmiQ on discovery that integrates with the user's current streaming platform.
5 users were also interviewed about their music listening and discovery habits. The results were compiled into an affinity diagram.
Based on the notes in the affinity diagram, we formed the user insight statement.
Current streaming platform algorithms are not effectively helping find the kind of music that music enthusiasts desire. Enthusiasts desire a music discovery platform that is user-friendly, efficient, and capable of recommending truly new and non-conventional artists.
We then created our user persona from the data we had gathered from surveys and interviews.
Alex, a music enthusiast and frequent live show attendee, is frustrated with the limited music discovery capabilities of his current streaming platforms. He finds it challenging to explore new genres and discover non-mainstream artists that align with his unique taste. The existing platforms fail to provide him with personalized recommendations that cater to his specific preferences and his desire for novel music experiences.
By designing a music discovery platform that offers a user-friendly and efficient experience, we can empower Alex, a passionate music lover, to easily explore new genres and discover artists outside the mainstream. By leveraging advanced recommendation algorithms and incorporating user feedback, we can curate personalized music suggestions that align with Alex's unique taste. This will enable him to find truly new and non-conventional music that matches his preferences, providing him with an enjoyable and fulfilling music discovery journey.
Discover music that moves you with RhythmiQ.
Swipe through genres, artists, and songs to find your perfect rhythm. Share your favorite tracks with friends and sync them to your preferred streaming platform seamlessly. Personalized recommendations cater to your unique taste, while amplifying local and indie artists. Download RhythmiQ, and let the rhythm find you.
In order to identify which features to add to the RhythmiQ, we noted ideas into categories of "I Like", "I Wish" and "What If". We put items we wanted in the app into I Wish and ideas where the sky is the limit went into What if. We then reorganized them into categories based on importance.
Our journey map describes Alex's journey as he discovers RhythmiQ
Our user flow starts when our user opens the app and they are greeted with a login or sign up. During the sign up process, the user will go through a series of onboarding screens They will then select their favorite artists so the recommendation algorithm can get a heads start on what songs to recommend. the user will presented with a 30 sec clip of song that swipe right on if they like it or swipe left if they don't. The liked songs will go into a playlist called liked songs that can then be exported to a music streaming app
In our sketches, we stuck to having most of the elements be circular like a record and we also wanted to include additional buttons on the song screen that would let the user save a song directly to playlist they made and have a go back button if the user swiped the wrong direction and wanted to go back to the previous song.
Converting from sketches to low fidelity prototype, we added the ability to add songs to user generated playlists so the user can organize and export songs when they're ready
We wanted RhythmiQ to have a techno feel like other music streaming apps. We chose san serifs fonts and neon colors
I created the style guide to go off of the images we collected for the moodboard to give RhythmiQ a modern feel.
Our user testing plan, included 3 tasks to be completed by six users. We had users swipe on a new favorite song, add a song to an existing playlist and sync song to preferred music streaming app. Most users were able to complete these tasks and we recorded feed back below.
Through further iteration I added the ability to allow customer to skip information so they can submit other information requested, without roadblocking them from submitting anything. I also added the ability to confirm contact with customer, so the most up to date contact information can be obtained.
Part of the project goal was to create at least one coded webpage for the project. We decided to code a marketing page for RhythmiQ using HTML, CSS and JavaScript.
In our final prototype for the project, we made the design more high fidelity by implementing the style guide.
RhythmiQ has a great start, but as with any product, there is always room for growth. After the app has gained some traction and gone through initial adjustments, we want to add 3 new features: Share, Search by Mood, and Hands Free options. Each of these features will extend RhythmiQ’s reach and improve the experience for music enthusiasts like Alex.
